The upcoming third installment of Indian promotion Super Fight League, set to take place on 6th May from New Dehli, is only few days away but already many are talking about the card headlined by a colossal heavyweight encounter between Bobby Lashley and James Thompson.
The SFL Team, headed up by Raj Kundra, Sanjay Dutt and Ken Pavia, have pledged a commitment to the emerging Indian market with this event but it’s their unique approach to delivery that is perhaps the most notable.
Our primary demographic is expanded beyond traditional mma audiences, we have incorporated an entertainment aspect that seeks to attract non traditional fans. The 30 year male can bring his wife and kids and they can all enjoy the show equally. While we haven’t ignored the mma, we have expanded the experience. - Ken Pavia
The third card builds on the promotion’s strength in depth ethos by interlacing Indian talent with global bouts including Pride star Zelg Galesic in a potentially explosive tussle with former WEC champion Doug Marshall and Russian submission master Baga Agaev who fights UFC veteran Trevor Prangley.
We have world class fighters and a superior production. SFL is as entertaining and as serious as MMA can get. We are the only mma organization in India sanctioned by the federation of mma India. We plan to bring the best fighters of the world and India on a platform that will be viewed worldwide. – Raj Kundra
By streaming the events free on Youtube, Super Fight League are also ensuring that the global mixed martial arts community is reached whilst at the same time bringing media attention and development to the scene in India.
With two events offered to the indian audience we are starting to build a following. Delhi will see our largest audience to date and now that our tv deal begins to 500 million homes we are hoping filled arenas and mainstream media coverage will become the norm. Introducing the sport to a nation will be a process and SFL 3 will be the next step in that process. – Ken Pavia
The outlook for Super Fight League would appear bright simply because of the massive market and their current position but it remains to be seen whether the long term strategy they have employed will come to fruition. The fact of the matter remains, however, that Super Fight League 3 has built on Super Fight League 2 which in turn was a stellar step forward from their debut offering. Only time will tell if Super Fight League are able to be successful in todays’ mma market place but the initial signs are encouraging to say the least.